Privacy policy

Last updated: 25 July 2026

This privacy policy explains how AutoRudeExpress processes your personal data when you use the quote wizard on the website, contact us by phone or email, or otherwise provide us with information about you and your car.

Data controller

AutoRudeExpress is the data controller for the personal data processed in connection with your use of the website and your enquiry to us.

Email: Kundeservice@autorudeexpress.dk
Phone: 31 62 23 38
Opening hours: Monday–Friday 08:00–16:00

What personal data we collect

When you use the quote wizard, the following information may be collected, depending on what you provide:

• Name, phone number, and email address
• Address, postal code, and city for the location the car should be serviced (your address — not an AutoRudeExpress address)
• Registration number, plus make, model, year, variant, and fuel type retrieved via license-plate lookup, or the equivalent information you enter manually
• Information about the damage (e.g. type of glass, equipment such as camera/sensor/rain sensor/heated glass/head-up display) and any free-text message
• Whether you want to use your insurance, and if so, which insurance company you provide
• Photos you choose to upload of the damage, the glass, or the camera/sensor area
• Your marketing consent choice (yes/no) and the time of your choice

If you contact us by phone or email instead of the quote wizard, we likewise only process the information you provide us in that context.

Purpose of the processing

We process your information to:

• Assess your quote request and find the right solution for your car
• Contact you with a quote and arrange a time and place for the work
• Carry out the agreed work, if you choose to proceed with us
• Respond to enquiries and provide general customer service
• Send you marketing by email, but only if you have actively given consent to that

Legal basis for the processing

• GDPR Article 6(1)(b) (performance of a contract, or steps taken at your request prior to entering into a contract) — this is the legal basis for processing your quote request, including vehicle, damage, and address information as well as uploaded photos.
• Article 6(1)(a) (consent) — the legal basis for sending you marketing, if you have actively ticked the marketing-consent box.
• Article 6(1)(f) (legitimate interest) — the legal basis for basic security measures, e.g. spam and abuse protection for the quote wizard.

Who we share information with

We use the following services (processors) to run the quote wizard and the website. Each of them only receives the information necessary for its specific task:

Service	Used for	Receives
Web3Forms	Sends your completed quote request as an email to AutoRudeExpress	All information you enter in the quote wizard
Cloudinary	Receives and stores photos you choose to upload	The uploaded photos
EmailJS	Sends you a confirmation email once your request has been received	Name, email, phone number, and a summary of your request
Cloudflare	Runs the technical connection (Worker) that looks up your registration number, and acts as the website’s hosting/CDN provider	The registration number, when you use the license-plate lookup, plus standard technical data (e.g. IP address) as part of normal operation
MotorAPI.dk	Looks up your registration number and returns make, model, variant, year, and fuel type	The registration number — sent from our own technical solution (Cloudflare Worker), never directly from your browser

We never sell your information, and we don’t share it with anyone other than the services necessary to process your enquiry, unless we’re legally required to.

Transfer to countries outside the EU/EEA

Some of the processors above (including Cloudinary, EmailJS, and Cloudflare) are companies based, or with infrastructure, outside the EU/EEA, including in the US. To the extent your information is processed outside the EU/EEA, this happens under the safeguards that provider offers for such transfers (e.g. the EU Standard Contractual Clauses), in accordance with that provider’s own terms and data processing agreement.

We have not ourselves carried out a full legal review of each individual provider’s current transfer basis — this section describes the general mechanism, not a confirmed, detailed assessment of each provider.

Retention of information

How long we keep your information depends on whether your enquiry turns into an actual customer relationship or not:

• Ordinary, closed quote requests. If your request doesn’t turn into actual work with us, we delete or anonymize your personal data no later than 30 days after the request is closed.
• Uploaded photos. Photos you have uploaded in connection with a quote request are deleted no later than 30 days after the request is closed, in the same way as above.
• Actual customer/work relationship. If your request turns into actual work, we only keep the information genuinely necessary to carry out the work, handle any complaints, invoicing, bookkeeping, tax, or other legal obligations — and only for as long as necessary for those purposes.

This 30-day period and the other principles above are a confirmed business decision by AutoRudeExpress, not merely an intention. There is currently no automated deletion mechanism — deletion is carried out manually as part of a fixed, monthly review routine. You can read more about this routine in our internal data-retention policy, and you can always ask to have your information deleted sooner — see your rights below.

Marketing consent

The marketing field in the quote wizard is always separate, optional, and not pre-ticked. It has no bearing on whether we can process your quote request, regardless of whether you say yes or no.

AutoRudeExpress does not currently have an automated system for sending marketing emails. Your consent is recorded together with your request and will only be actively used once such a solution is in place — also then respecting your choice. You can withdraw your consent at any time by contacting Kundeservice@autorudeexpress.dk.

Your rights

Under the GDPR, you have a number of rights regarding our processing of your information:

• Access — you can ask what information we hold about you.
• Rectification — you can ask us to correct incorrect or incomplete information.
• Erasure — you can ask us to delete your information, where possible.
• Restriction — you can ask us to restrict the processing of your information in certain cases.
• Objection — you can object to our processing in certain cases.
• Data portability — in certain cases, you can ask to receive your information in a commonly used format.
• Withdrawal of consent — where processing is based on consent (e.g. marketing), you can withdraw your consent at any time.

To exercise your rights, contact us at Kundeservice@autorudeexpress.dk.

Complaints to the Danish Data Protection Agency

You have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) if you’re unhappy with our processing of your personal data.

Datatilsynet
Carl Jacobsens Vej 35
2500 Valby, Denmark
www.datatilsynet.dk

Cookies and similar technologies

This privacy policy covers personal data you provide us directly. How the website uses cookies and similar storage is described separately in our cookie policy.

Changes to this policy

We may update this privacy policy, for example if we start using new services or clarify our retention periods. The date at the top of the page shows when the policy was last updated.

Contact

If you have questions about this privacy policy or our processing of your information, you can contact us at Kundeservice@autorudeexpress.dk or 31 62 23 38.