Last updated: 3 October 2026
This page describes what cookie storage and similar technology AutoRudeExpress’ website actually uses today. The overview is based on a technical review of the website on 3 October 2026. We update this page if that changes.
How your consent works
Before you make a choice in the cookie banner, all statistics and advertising storage is switched off (Google Consent Mode is set to “denied”), and the website loads no scripts from Google and sets no cookies. You choose between three categories:
- Necessary — always active. Only remembers your cookie choice.
- Analytics — Google Analytics, so we can see how the website is used.
- Marketing — Marketing is used only with your consent to measure advertising performance and show more relevant ads. This may include cookies or identifiers from Google and other advertising platforms.
“Reject all” turns off both Analytics and Marketing. “Accept all” turns on both analytics and advertising measurement. Under “Customize” you can choose each category separately and press “Save choices”.
What we use
| Name | Provider | Type | Purpose | Duration | Category |
|---|---|---|---|---|---|
arx-cookie-consent |
AutoRudeExpress | localStorage (not an HTTP cookie) | Remembers your cookie choice and when you made it | Until you clear your browser’s storage or change your choice | Necessary |
_ga |
Google (Google Analytics) | Cookie | Distinguishes visitors so we can measure visits and which pages are viewed | 400 days | Analytics |
_ga_2DQEKHDWBE |
Google (Google Analytics) | Cookie | Remembers your visit (session) for the same statistics | 400 days | Analytics |
arx-attribution |
AutoRudeExpress | sessionStorage (not an HTTP cookie) | Remembers which campaign, page or website you came from, so it can be sent with a quote request. A Google ad click ID is only kept with Marketing consent | Until the tab is closed or you withdraw consent | Analytics or Marketing |
The durations are the ones we measured in the browser. Google may change the cookies it sets itself.
Analytics (Google Analytics)
If you accept Analytics, the website loads Google’s script (www.googletagmanager.com) and sends statistics about your visit to Google Analytics. Google is told that advertising consent has not been given unless you have also accepted Marketing.
Marketing (advertising measurement with Google)
If you accept Marketing, Google’s script may use storage and identifiers for advertising. This is used to measure whether our ads lead to visits and enquiries, and to show more relevant ads. In our review, the website then also sent information to Google’s advertising services (stats.g.doubleclick.net and www.google.dk). No additional cookies were set on autorudeexpress.dk, but Google may set cookies on its own domains, depending on your browser’s settings.
If you accept only Marketing and not Analytics, the website sets no Google Analytics cookies, but Google still receives the page view without statistics cookies.
We do not use a Facebook/Meta pixel or other advertising platforms’ scripts on the website today. If that changes, we will update this page before it is used.
The quote wizard and external services
The library for sending confirmation emails (EmailJS) is loaded from cdn.jsdelivr.net when a page loads. It sets no cookies. When you actively use the quote wizard (e.g. look up your license plate or send a request), your browser sends the information needed for that action to Web3Forms, Cloudinary, EmailJS, our own Cloudflare Worker, MotorAPI.dk and our own customer system. See the privacy policy for what each service receives.
How to change or withdraw your consent
You can reopen the cookie settings and change your choice at any time — even if you’ve previously accepted or rejected. When you turn a category off, the website stops sending new data to Google for that category, and Google’s cookies on autorudeexpress.dk are deleted.
You’ll find the same button under “Cookie settings” at the bottom of every page. If you gave consent before 3 October 2026, we ask you to choose again, because the Marketing category is new.
Personal data
This page specifically covers cookies and similar storage. For a full description of what personal data we process, why, and what rights you have, see our privacy policy.
Contact
Questions about this cookie policy? Contact us at info@autorudeexpress.dk or 31 62 23 38.